The blog.

Plain notes from the work. New posts land here.

• 6 November 2026How to write Instagram captions that bring enquiriesA good caption tells people what to do next. A simple structure you can use for every post.Social media →
• 4 November 202620 Instagram reel ideas for small businesses in CoimbatoreReels do not need a studio. Here are ideas for shops, restaurants, clinics and service businesses, using only your phone and what you already have.Reels →
• 3 November 2026A simple social media plan for restaurants and local shops in Tamil NaduPhotos, a Google listing and one WhatsApp number can bring more customers through the door. Here is a plain monthly plan.Local business →
• 3 November 2026How to choose a social media agency in Coimbatore: 8 questions to askA plain checklist for business owners in Coimbatore and across Tamil Nadu, before you sign with any agency.Choosing an agency →
• 3 November 2026Google Business Profile checklist for Coimbatore and Tamil Nadu businessesWhen someone searches "near me", your Google Business Profile decides whether they find you. Here is what to fix first.Local SEO →
• 3 November 2026How to get your business mentioned by ChatGPT, Gemini and Google AI answers in IndiaMore people now ask an AI assistant instead of searching. Here is what helps an Indian business show up in those answers.AI search (AEO and GEO) →
• 3 November 2026Instagram and Facebook ads for clinics in India: what to check before you postMedical advertising has strict rules in India. A short guide to what clinics usually have to avoid, and what you can do well.Healthcare marketing →
• 3 November 2026Meta ads or Google Ads for school admissions in Tamil Nadu?Parents search on Google and scroll on Instagram. Here is how to use each for admissions season.Education marketing →
• 3 November 2026WhatsApp for business in Tamil Nadu: how to turn chats into customersIn Tamil Nadu, many customers prefer WhatsApp to email or forms. Here is how to set it up so you do not lose them.WhatsApp marketing →
• 2 November 2026Calls, forms or WhatsApp: which enquiry should your ad ask for?We ran all three for a school's admissions season. The cheapest enquiry came from the call button.Ads →
• 2 November 2026How we plan a month of social media for a local business20 posters, 5 reel edits and a calendar the client can approve in one sitting.Social media →
• 2 November 2026Why every approval should leave a recordA thumbs-up on WhatsApp is not a record. Here is what we log instead.Process →